How it works

AI Agents do the work. A person you know owns the outcome.

We call it human in the loop, and it is the method, not a disclaimer. Every Pinna practice has a named Practice Success Specialist who sets the AI Agents up on your conversations, reads what they did each week, and keeps tuning them with you. AI Agents handle volume; people handle judgment.

The loop

Five steps, every week, on your practice.

Jenny Junmao-As, Practice Success Specialist, PhysiciansTrust.AI
Jenny Junmao-AsPractice Success Specialist, PhysiciansTrust.AI
1
You set the rules with your specialistPersona, tone, scripts, offers, what gets escalated and to whom. The AI Agents never improvise outside them.
2
AI Agents work every inquiry, around the clockAnswer, qualify, book, confirm, follow up. Every conversation is logged against the patient record.
3
A person is on it immediately, 24/7A clinical question, a complaint, a judgment call: it escalates at once, with the full conversation, to your Practice Success Specialist, or after hours to their teammates, then to your staff if needed.
4
Your specialist reviews the week with youWhat was asked, what was booked, where a script fell short. Changes go in the same week, with your approval.
5
The AI Agents get better on your practiceNot on a generic model of a hearing clinic. On yours: your patients, your providers, your offers, your words.
Never clinical adviceQuestions about results, devices or symptoms go to a provider, with the conversation attached.
Never pretends to be a personPinna is transparent by default, under the persona name you choose.
Never changes without approvalNo script, offer or escalation rule changes unless a person at your practice says so.
Never out of reachYour specialist is a named person with a direct line, not a ticket queue.
Meet the AI Agents

Ten AI Agents. Each has a name, a job, and a voice you can hear.

Pinna is voice-first. Press play to hear each one. More than 25 languages, detected automatically, including Spanish, Mandarin, Vietnamese, Arabic and Korean.

Casey
Inbound Triage Agent
Pinna Desk
Gives every caller an immediate, friendly response, with no hold times and no waiting. First pick-up during business hours, overflow when the team is busy, and nights, weekends and after hours. Understands why each patient is calling, handles routine needs, and escalates to a person or clinician by your protocols.
Listen
Marley
Marketing Demand Management Agent
Pinna Desk
Turns digital marketing demand into scheduled patient opportunities. Responds immediately to paid-search, website-form and campaign leads, including nights and weekends, follows up consistently, qualifies interest, and moves prospects to a hearing evaluation or consultation.
Listen
Bridget
Appointment Confirmation & Rescheduling Agent
Pinna Desk
Confirms upcoming appointments, updates the record with confirmation status, answers patient questions before the visit, and helps patients feel prepared, reducing no-shows and last-minute cancellations.
Listen
Brenda
No-Show Recovery Agent
Pinna Desk
Calls patients who miss or cancel, offers reschedule options that fit their needs, updates the schedule promptly to fill gaps, and recovers revenue while keeping the experience positive.
Listen
Amy
Patient Data Verification Agent
Pinna Office
Cleans and updates the patient database before any outreach: flags missing, duplicate or doubtful addresses, confirms details with patients directly, and enters verified information into the OMS so staff do not have to.
Listen
Grace
AR Collections Agent
Pinna Office
Calls patients with outstanding balances, explains statements and payment options with professionalism and empathy, collects payments and updates records, and reduces aging receivables while protecting the patient relationship.
Listen
Stacy
Pre-Fitting Instructions Agent
Pinna Recall
Calls patients before their fitting or procedure, delivers the preparation instructions, answers questions, and confirms they understand, so day-of confusion and last-minute cancellations go down.
Listen
Susan
Post-Fitting Instructions Agent
Pinna Recall
Calls patients after a fitting or procedure to check progress, reinforce care instructions, address concerns and identify issues early, and documents the follow-up notes in the record.
Listen
Riley
Patient Re-Engagement Agent
Pinna Recall
Turns the existing database into new care opportunities: tested-not-sold follow-up, technology upgrades, new product launches, open houses and events, and dormant patients due for follow-up. Books qualified patients directly into the schedule and records every outcome.
Listen
Victor
Technical Support Agent
Pinna Recall
Friendly, patient-centered support for hearing technology, whenever patients need it: troubleshooting, connectivity, Bluetooth, app and pairing questions, in clear step-by-step language. Distinguishes technical issues from clinical ones and escalates to your team when needed.
Listen
What people ask first

Before you claim

Will patients know they are talking to an AI Agent?

Yes. Pinna is transparent by default and never claims to be a person. Patients care that the phone was answered at 7 pm and the appointment fits.

What languages do the AI Agents speak?

Whatever language the patient arrives in. The AI Agents detect it and engage in it automatically: more than 25 languages, including Spanish, Mandarin, Vietnamese, Arabic and Korean.

What happens when a conversation needs a human?

It escalates immediately, with the full conversation, to your Practice Success Specialist, or after hours to their teammates, 24 hours a day, 7 days a week. They resolve it, or transfer it to your staff when it calls for your practice.

Do we have to leave our current system?

Not to start. For the 30 days, Pinna Desk runs alongside it. When you move to Pinna Office, we migrate and validate your records and train your team.

Does it work with Noah and our manufacturers?

Pinna Office is Noah-connected and manufacturer-neutral. Fittings, orders and serialized inventory live on the same record the AI Agents book against.

How is it priced?

A monthly subscription per location, with Desk, Office, Recall and Insights together or in stages. The first 30 days are risk-free and no-obligation.* Members of partner groups receive preferred pricing and terms through their group.

*Risk-free, no-obligation, try-before-you-buy start. No card and no contract for the first 30 days; keep what works, or walk away with the report.

Jenny Junmao-As, Practice Success Specialist

Your practice already has a start page. Claim it.

Not a demo. Your Practice Success Specialist configures Pinna on your practice and the AI Agents work your real calls for 30 days, alongside your front desk, with a review every week.* Keep what works; nothing to undo if it isn’t for you.

Claim your practice